Here are all the details…
If you get my emails at all, then you’ll have noticed that the have looked a little different over the past couple of weeks. This is because I changed from Mailchimp to ConvertKit.
So I wanted to give you a little run down about why I changed and what the benefits are.
Don’t get me wrong, with a free account for up to 2,000 people on your list, Mailchimp is a great place to start.
I got my Mailchimp account over 5 years ago, when the automation features came with the free level of account, so Mailchimp met most of my needs for a long time.
However over a year ago I got to a point where I started paying for my Mailchimp account, and realised that if I was paying for a service then I may as well look for one that met all of my needs.
I looked into lots of options before I switched over, but one of the biggest reasons that I went with ConvertKit was to do with the way it counts subscribers.
In Mailchimp, every time someone signs up for one of your lists, free or paid, they are counted. This means that if “Jenny” signs up for your webinar and your free ebook, she counts as 2 subscribers.
As you can imagine, this gives you an inaccurate subscriber count, but can also mean that you end up paying for a subscription level before you really need to.
ConvertKit, simply counts people, regardless of how many of your opt-ins, free things or webinars they have asked for. If Jenny has signed up for your webinar and your free ebook, she is still counted as just Jenny, just one person.
ConvertKit allows you then to send emails based on tags.
Here is where it gets even smarter though… If you select to send emails to those who went to your webinar and those who got your ebook, ConvertKit sees Jenny with two tags, but simply sends her one email.
It knows that she is just one person, and only needs one email… regardless of how many tags she has.
ConvertKit is fairly new, and they are still expanding it’s functionality all the time, but based once I found out how it looked at people, as real people, it made so much sense.
There is no free account, so it’s not for everyone.
If you are still at a point where the free Mailchimp account is fulfilling all your needs, then stay with it.
But if you are paying for a service, then you may as well make sure that it suits your needs.
You can find out more about ConvertKit and what it does here.
(I am affiliate of ConvertKit, because I love what it does and how it does it. I wouldn’t recommend something I didn’t believe in!)
I’d love to hear… what do you use? Does it meet all of your needs?