Using bonuses is a great way to encourage people to sign up to your course when you want them to, especially if your course is evergreen.
Consider bonuses that are valuable to your participants, find something that they would actually want to sign up for.
Your bonuses could come from one of three main categories:
– Your time. You could give bonus sessions or calls with yourself
– Your content. You could give other courses, workbooks, videos or other content
– Product. You could offer tangible products or gifts, such as “Sign up to our 2017 Planning Course before Dec 31st, and get a free planner posted to you”
Whichever you chose, make sure that the bonus is actually something that they want, something that it is worth signing up for.
What bonuses do you offer?