I’ve been asked this question A LOT!
In content marketing it always feels like you are giving away information for free. You might write blogs, record videos, create opt-ins, do interviews and webinars… and I know a lot of people worry that they will give everything away for free and have nothing left to sell.
So, how do you know how much to give away for free?
You should always share the what, but not the how.
As an example:
If you were a meditation guru, you would share everything about meditating. The health benefits, the pros and cons, the famous people who are already doing it… but you would save the HOW to meditate for your paid courses and sessions.
You share the what (all about the thing), but not the how (how to do the thing).
HOWEVER… there is always an exception to the rule… right?!
There are many occasions when I give away the HOW as well as the WHAT. In the 30 Write that course challenge I take people step by step through HOW to write their own course, for free.
Because I want to! I started a business to do what makes me happy (well, for many reasons, but this is definitely a BIG one). I want to help people and I want to show them how to write their own courses.
There are plenty of people out there giving lots away for free, and plenty giving very little away. The wonder of this thing called the internet is that you can do exactly what you want to do… and if you don’t like it, then you can always change your mind in the future.
Go with your gut, and give away what you feel happy giving away.
And if that doesn’t work for you, and you’re a “follow the rules” kinda person then go with the golden nugget
I’d love to hear from you… how much do you share for free?